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This is the source for Awards Stores
to learn how better to market your business

Networking Strategies

I've gone to these chamber networking events. Drank the cool aide for years. Yes, I got some business. But it really wasn't that great. For the time spent, did I really get a return on investment. That is how you should look at it. Another thing is ask "What do I want to accomplish at these events? You see, we go a generalist. A jack of all trades and represent our business. Hand out our business cards, usually never to hear from them again.

How do you change this into a strategic event to promote your business? I want to get one idea across to a many people as possible. Something that is timely or a hot item or issue at the time. I'm not interested in handing our my "generalist business card, but a short brochure that states the main idea I want to put in as many minds as possible. Remember I said, I wasn't interested in handing out my business card? Well, I'm real interested in collecting every bodies business card. I'm developing a mailing list. Each card I have written a memory hook for that person.

Why all this work? I'm not waiting for them to call me. I send an email to them starting off with the memory hook about them. I restate point about my business and say that I hope we can do some business in the future. This is all relationship building. Want to turn it into a sale? Join this web site.

Rex M. Tubbs, CRM
Engraving Connection
1205 S. Main St.
Plymouth, MI 48170






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