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This is the source for Awards Stores
to learn how better to market your business

Choosing Media

One of the biggest problems is the media chooses you, not the other way around. Its call the sales call from (lets say the local newspaper). They got a deal. A price you can't refuse! I say refuse it!

This is how it should work. You have found a target market that is hungry for your product or service. Now you ask, "What media would be the most effective to reach them?" What do they watch, listen and read. We learn their habits and interest to develop hooks to catch their attending. The message we want to give to them - what is the best media to achieve a sale with this target market. Have you ever do it this way? Have you tried with mixed results or have you had a salesman leading you by your nose just kissing a lot of money good bye? Join this web site to turn this problem around for you.

Rex M. Tubbs, CRM
Engraving Connection
1205 S. Main St.
Plymouth, MI 48170






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